I am the founding editor of This Woman Can, a trained journalist, professional writer and Public Relations (PR) consultant specialising with the not-for-profit sector. I’ve been published in The Huffington Post, Mamamia, The Age, Women’s Agenda, Kochie’s Business Builders and so on. I’ve worked with a range of clients across a number of sectors such as the not-for-profit, digital marketing spaces, as well as the health and fitness area. I’m passionate about gender equality and enjoy writing about business, life and other thought-provoking topics. Oh and my first picture book, Willow Willpower, is being published. Read more about that here.

You can work with Sarah in a number of ways:

  • Engage with Sarah as a content writer for your blogs, articles to pitch to the media, website content, LinkedIn profiles and anything else related to communications.

  • Hire Sarah as a PR consultant to drive your PR/Media Strategy to help you to establish yourself and your company as an respected go-to voice within your industry.

  • Interview Sarah about This Woman Can and on topics related to women’s issues, content marketing and small business.


Think we’re a good fit? Get in touch today and you’ll hear back from me as soon as possible.


We haven’t had an amazing experience with any copy writer to date. They have either regurgitated information we have given them, delivered poor work with spelling/ grammar mistakes and very rarely delivered to their agreed deadline. Sarah was different. She delivered on our urgent deadline well before and provided excellent work. She is (dare I say) a word smith.

Jason Allen

Roy A McDonald

Sarah was recommended to me as I needed to find a writer to refine the content for my marketing pieces. I had been writing and re-writing for weeks but the content just felt unimaginative and unremarkable and Sarah really brought it to life! My industry is highly competitive, but she was able to make my product sound unique, exciting and fun without it being generic.


Get Fit Done

Sarah is my “SECRET WEAPON.” She captures my podcasts so perfectly and adds a whole new dimension to my blog posts now. I have never liked writing so Sarah takes my podcasts and radio interviews and turns them into a lovely summary that I can easily post.  So easy – so convenient!! She has taken my business to a new level and she is the “ONE TO WATCH” for sure!!

Keith Keller

Global Twitter Marketing Specialist